About the Event:
Mastering Up organizing a free online skill development session titled “Developing a research paper in social sciences—Integration of AI tools” delivered by “Dr. Rehan Husain” [Assistant Professor, Jaipuria Institute of Management,Lucknow]“
Date: 18/02/2025 (Tuesday)
Time: 12.00 PM -01.00 PM (IST)
E-Certificated will be provided.
About the Guests:
Dr. Rehan Husain is a dynamic academic and researcher with a deep passion for scientific marketing research, brand management, luxury marketing, and data analytics. With a B.Tech. in Electrical Engineering and an MBA in Business Administration, he has successfully merged his technical and managerial expertise to decode consumer behavior through data-driven insights. His recent Ph.D. further solidifies his ability to bridge the gap between technology, marketing strategies, and consumer psychology, enabling businesses to make informed and impactful decisions.
Currently, as an Assistant Professor of Marketing at Jaipuria Institute of Management, Lucknow, Dr. Husain specializes in business intelligence, consumer analytics, and AI-driven marketing strategies. His research explores predictive modeling, digital transformation, and statistical analysis using cutting-edge tools like PLS-SEM, SmartPLS, fsQCA, R, and Python. With an impressive industry background spanning organizations such as AmyGB.ai, Techfastly, Relata.io, Scatter India, and The Times of India, he seamlessly integrates real-world marketing challenges into his academic endeavors, fostering innovation and industry collaboration.
Beyond his professional achievements, Dr. Husain is a versatile thinker who approaches challenges with curiosity and a fresh perspective. His deep-rooted appreciation for philosophy, continuous learning, and data-driven insights fuels his mission to inspire and empower future marketing leaders. Whether through research, teaching, or industry consulting, he remains committed to fostering innovation, collaboration, and strategic decision-making in the evolving landscape of marketing and analytics.
Course Link: Developing a Research Paper in Social Sciences: AI tools